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Philosophy


We develope and realize design products by questioning everyday things. The results are innovative and novel due to the fact that these products are challenging the ordinary which leads to a more exciting and sensible experience.

Our philosophy is part of our name (q.e.d.) which means:

*quite easily done

Simple things are usually easier to explain and understand than complicated ones. 
Simplicity is achieved, not when there is nothing more to add, but when there is nothing left to take away.
"Simplicity means the achievement of maximum effect with minimum means." (Koichi Kawana)

*question every detail

Scratching the surface only leads to slight changes. Basic changes are made by taking a closer look under the surface.


*quod erat demonstrandum

The translation of the Latin phrase means, "that which was to be demonstrated".
To make things possible you always have to try the impossible.